Sunday, May 28, 2017

I'm Menopausal, and This is My Friend, Obese

I like WebMD - usually. I write a health and wellness newsletter, and its upbeat, prevention-focused newsletters perk me up when I hit my morning email, even though they arrive by the bedpan-full. 


Menopausal and Obese, copyright, Teece Aronin. 
The articles are informative and life-affirming, like how to get fit playing with your dog; how to compare Paleo, Mediterranean, and DASH; how to cook with spices; how eating your main course off a salad plate makes you feel full faster. 

WebMD also addresses mental health topics with a balance of optimism and realism, and its photographs are vivid, colorful and otherwise eye-catching. 

But WebMD lost its Wellness Motivator of the Year Award when I came across this recent headline in its newsletter:

Exercises that Address Menopausal Weight Gain: About 30% of Women Ages 50-59 Are Obese. Learn How to Keep from Joining Them . . .

Really now. 

I've already established that I'm an avid WebMD reader. What I haven't mentioned is that I fit the demographic of "women ages 50-59," am menopausal, and, while I strive for a sort of va-va-voom quality, I am obese - at least temporarily. 

And true to the demographics, at least 30% of my gal-pals are too. Shouldn't WebMD presume that women like me are readers of its newsletter? I'm thinking it would have been better, dare I say nicer, to say something like this:

Exercises that Control Menopausal Weight Gain

And then just shut up. 

The WebMD  newsletter could have dropped a few pounds just by cutting that subtitle and that would have set a good example for what it seems to consider the 50-plus fatties. 

While its prevention-oriented articles are great in a lot of cases, WebMD is not Prevention magazine; Prevention magazine is Prevention magazine and can get away with that kind of article with a lot more justification, based on the name of the publication. Still, the subtitle is atrocious, and I would hope Prevention would have come up with something else, just as I think WebMD would have - ordinarily. 

Maybe if I write a letter to WebMD, they'll be impressed enough by my keen editorial eye to hire me. Then their articles would kick off more like this:

About 30% of Women Ages 50-59 Are Obese. If this Sounds Like You, Here Are Exercises that Can Help . . .

WebMD . . . shape up!